Everyone knows about Angie’s List, the US-based subscription supported website containing reviews of local businesses. A few months ago,
Berkun Air was contacted by a representative of Angie’s List wanting us to advertise in their print edition of their magazine that specifically focuses on people who live in Palm Beach County. The magazine, but the same name, is mailed out to roughly 42,000 paid subscribers in the county and provides useful articles on working with local businesses – plus some advertisements of those that qualify.
The representative told us that we had garnered enough customer supplied reviews of work we had conducted. Luckily for us, Berkun Air of West Palm Beach earned STRAIGHT A’s across the board from each of its reviews.
With that good standing, we were allowed to be considered to advertise to their customer base. This was far from most advertisers who will promote anyone with a buck !! After reviewing all the information, we were then told that we would have to pass a criminal background test before we moved forward !!
It’s not often that people ask you to submit for a criminal background check, but after thinking about it for a second, I thought about how brilliant this was to differentiate yourself as a company, to actually want to provide a service for your subscribers. Honestly, there are so many companies here in South Florida that have a shady track record. This was truly a different approach..
The more I thought about this, the more I’m impressed. I was more than willing to complete the form needed to move to the next step.
Yes, we submitted the data to run the criminal background test – with pride.
Next step, create an ad.
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